Select the correct entity type
Use Person for an individual and Organization for a company or institution. Do not combine unrelated identities to make the entity appear more authoritative.
FREE MOXSEO TOOL Generate clean JSON-LD for an entity and its genuine profile references. Run the tool to see a clear, exportable result. Entity markup makes visible facts easier for machines to parse and connect. Required type, identity fields, canonical URL and sameAs references. Add the output to the relevant homepage or about page and validate it. Only mark up facts visible on the page. Schema alone does not create authority.Person and Organization Schema Generator
Why entity schema matters
What it checksHow to use the resultImportant limit
Person and Organization JSON-LD can help machines interpret names, URLs, roles, logos, and genuine profile relationships. Structured data is a clarification layer, not a replacement for visible content or independent evidence. Every generated property should be supported by the page where the markup is published.
Use Person for an individual and Organization for a company or institution. Do not combine unrelated identities to make the entity appear more authoritative.
Use the maintained name, preferred URL, supported job title or legal name, and genuine profile references controlled by or clearly about the entity.
Check syntax, URLs, duplicates, conflicting plugins, visible-page support, and whether the markup describes the primary entity of the page.
Schema is one signal among website content, external references, stable identifiers, and consistent public profiles.
If the entity already has a valid KGMID, generate a stable Google search link for inspection.
Use a deeper review when templates, CMS plugins, duplicate graphs, or sitewide entity architecture need correction.
Important limitation: Do not add awards, founders, employees, ratings, locations, credentials, or profile relationships that are not true and visible. Valid syntax does not make unsupported structured data eligible or trustworthy.