01
Define the question
State the population, selection rules, collection window, and decision the study is meant to inform.
RESEARCH METHOD
A transparent overview of sampling, observation, scoring, limitations, review, and correction.
State the population, selection rules, collection window, and decision the study is meant to inform.
Record public technical and content signals without treating absence as proof of intent.
Use documented criteria, preserve raw observations where practical, and review ambiguous cases.
Separate measured findings, interpretations, and conclusions that require further testing.
Update material errors and record the change in the corrections log.
No study proves a universal rule from a limited sample. Collection dates, tool behavior, geographic context, and page changes can affect later replication.
MoxSEO research begins with a falsifiable question and an observable unit of analysis. The collection method, sample boundaries, scoring rules, review steps, and limitations are documented before a headline is treated as a finding. Research can identify useful patterns; it does not replace validation on the website, market, or customer journey where a decision will be implemented.
State the practical question, target population, inclusion and exclusion rules, collection window, and decision the evidence may inform.
Preserve observable technical or content signals and avoid treating an absent signal as proof of intent, quality, or causation.
Document the scoring logic, keep ambiguous cases visible, review samples, and retain raw observations where publication rights allow.
Describe sampling bias, collection-date effects, tool limitations, geography, page changes, missing data, and alternative explanations.
Publish definitions, collection notes, datasets, or working tools where practical so readers can test the same observable signals.
Identify the original statement, corrected information, date, reason, and whether the conclusion or historical result changed.