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0–100 AISO score
6 search surfaces mapped
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Enter a keyword, pick your market, and get an AISO Score — an estimate of where that keyword can actually win across Google AI Overviews, ChatGPT, Perplexity, classic SEO, local and visual search — plus predicted SERP features, prioritized quick wins, a title & meta generator, and a publish-ready action plan.
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How Scoring Works
No signup, no API keys
Runs in your browser
Surface fit + page strategy
Title & meta generator
Sample output
76
AI Search Optimization Score
Primary surfaceChatGPT-style Discovery
Secondary surfaceTraditional Google SEO
Recommended pageComparison + Proof Page
Predicted SERPAI Overview · PAA · Reviews
CompetitionHigh (intense)
Honest scope: this estimates optimization direction from intent, market, and content signals. It does not track live positions inside AI platforms.
A keyword can look great in a traditional research tool and still get fully absorbed by an AI answer. The AISO Score reads nine signals your keyword tool doesn’t.
SIGNAL 01
Is the query a quick answer, a decision, a comparison, a service search, or a problem to solve? Depth decides how much room a page has to add value.
SIGNAL 02
Estimates how likely the query is to be answered directly inside AI results — and whether a generic page would still earn a click after that.
SIGNAL 03
Maps the keyword to the search surface where it’s strongest: AI Overviews, LLM recommendations, cited research, classic SERPs, local, or visual.
SIGNAL 04
Whether your target country changes pricing context, terminology, proof, and examples — and how much local signal the page needs.
SIGNAL 05
Scores the assets an AI summary can’t replicate: tools, templates, data, screenshots, case studies, first-hand experience, expert judgment.
SIGNAL 06
Checks whether the format you planned (blog, tool, comparison, service page…) matches what the keyword actually rewards.
SIGNAL 07
Estimates how crowded the result set is for this intent so you know if the page needs sharper differentiation to break through.
SIGNAL 08
Predicts which result features you’re competing against — AI Overview, Featured Snippet, People Also Ask, Video, Local Pack — before you build.
SIGNAL 09
Reads your available trust signals — named author, first-hand experience, original data, case studies — the signals AI and traditional search both weight now.
The AISO Score doesn’t replace your keyword tool — it runs after it, between research and the content brief, to catch the page-type mistakes that cost you weeks of wasted writing.
| Dimension | Traditional keyword tools | AISO Score |
|---|---|---|
| Main signal | Search volume + keyword difficulty | AI-absorption risk + click reason |
| Surface model | Classic blue-link SERP | AI Overview, ChatGPT, Perplexity, classic, local, visual |
| Primary output | How hard it is to rank | Which page type to build first |
| When to use it | Keyword discovery & sizing | Pre-brief page-type & format check |
| Content moat | Rarely scored | Scored from the real assets you can ship |
| Format guidance | None | Recommended page type + title & meta draft |
The point isn’t to chase all six at once. It’s to identify the one surface worth optimizing first — then build the exact page that surface rewards.
GAnswer-led
CRecommendation-led
PCitation-led
SClassic SEO
LMarket-led
VVisual-led
Three quick steps. You’ll get a 0–100 score, sub-scores for absorption risk, click opportunity, content moat, competition, and market fit — plus predicted SERP features, prioritized quick wins, a title & meta draft, a recommended page type, and a publish-ready action plan.
1 · Keyword
2 · Intent
3 · Assets
auto: —
Use the exact query you want to target. The query type auto-detects as you type — you can override it in step 2.
Auto-set from your keyword in step 1. Adjust if the read is off.
Pick everything that’s genuinely available — this drives your content moat and E-E-A-T scores.
Honest scope: the score estimates the best optimization direction from intent, market, page type, complexity, and asset signals. It does not track live rankings inside ChatGPT, Gemini, Perplexity, or Google AI Overviews.
Recent
AI
Complete the three steps and calculate. You’ll get surface fit, absorption risk, click opportunity, competition, predicted SERP features, prioritized quick wins, a title & meta draft, a page-type recommendation, and an action plan.
AI Search Optimization Score
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E-E-A-T readiness: —
AI answer absorption risk0
Click opportunity0
Content moat0
Competition intensity0
Market relevance0
Predicted SERP features
Primary surface—
Secondary surface—
—
—
—
—
—
Copied ✓
A keyword isn’t good because it has volume. It’s good when intent, page format, content moat, competition, and search surface all point the same way. The engine weighs each layer:
LAYER 1
Query type sets the baseline: definition and quick-answer queries start with high absorption risk; judgment, comparison, and problem-solving queries start with more click headroom.
LAYER 2
If AI can fully answer the query, absorption risk rises. Complexity, business context, and asset needs pull it back down — and raise the reason to click through.
LAYER 3
Every real asset you can ship — tool, template, data, screenshots, case study, named expertise — adds moat points an AI summary can’t replicate, and lifts your E-E-A-T readiness.
LAYER 4
The engine picks the strongest primary and secondary surfaces, predicts the SERP features, checks your planned page type against them, and penalizes format mismatches before you build them.
80–100
Surface fit, intent, and click reason are aligned. This deserves a priority page.
Do: build the full page — structure, proof, FAQs, internal links, clear CTA.
65–79
Worth targeting, but a generic version of this page will be replaceable.
Do: strengthen the moat — tables, templates, screenshots, expert POV.
45–64
Useful for topical authority, but weak as a standalone priority page as planned.
Do: change the format, add unique value, link it to a higher-intent page.
0–44
Too generic, too absorbable, or too low-intent for the format you chose.
Do: skip the generic blog. Use it as an FAQ or rebuild as an asset-led page.
A low score rarely means “ignore the keyword.” It usually means the keyword needs a different container — a checklist, tool, comparison page, local page, or supporting FAQ instead of another blog post.
Most teams get the page type wrong at the hand-off — right after they find the keyword and right before they start writing. Run the score in that exact moment.
STEP 01 · RESEARCH
Use your usual tool for volume, difficulty, and SERP analysis. Shortlist the queries worth pursuing. The AISO Score doesn’t replace this step — it starts where it ends.
STEP 02 · SCORE
Drop the keyword into the checker. In seconds you get the surface fit, absorption risk, click opportunity, recommended page type, and a publish-ready action plan.
STEP 03 · BUILD
Hand the plan, title, and meta to your writer. Build the exact page type the score recommends — not a generic blog post the keyword doesn’t reward.
Same tool, three different keywords — and three completely different page strategies. These illustrate why “write a blog post” is rarely the right default answer.
“what is an seo audit”
Query typeDefinition
Score band0–44 (risky)
Absorption riskHigh
Build insteadTool or checklist
An AI Overview answers this instantly — a generic explainer earns almost no click. Ship a free audit checklist or mini-tool so the page has a reason to exist beyond the definition.
“best seo consultant for interior designers”
Query typeBest-of
Score band65–79 (good)
Primary surfaceChatGPT discovery
Build insteadProof-led service page
AI engines recommend, not just list. Make the entity crystal clear, layer in reviews and case studies, and position the page as a recommendation-ready comparison of why you’re the pick.
“website not showing on google”
Query typeProblem-solving
Score band45–64 (moderate)
Click reasonDiagnostic depth
Build insteadStep-by-step guide
The AI gives a summary, but people still click for a real walkthrough. Build a structured troubleshooting guide with numbered steps, screenshots, and a clear “do this next” so the page out-values the summary.
A low score is a signal to change the container, not to abandon the keyword. These six tactics move the needle the most — re-score after each to see the lift.
1Format
2Moat
3Extractability
4Market
5Trust
6Links
That hand-off is where most teams pick the wrong page type. The AISO Score catches it before a week of writing goes in the wrong direction.
S
C
B
A
L
F
Traditional keyword research tools tell you search volume and keyword difficulty. They don’t tell you whether an AI answer will swallow your click, whether ChatGPT will recommend your brand, or whether Perplexity will cite your page. The MoxSEO AISO Score Checker (AI Search Optimization Score) fills that gap — it scores a keyword across the surfaces that matter now, then tells you exactly which page to build.
Use it the moment a keyword leaves your research tool and before it enters your content brief. That hand-off is where most teams pick the wrong page type — a generic blog post for a query that rewards a comparison page, or a long guide for a query that gets fully absorbed by an AI Overview. The AISO Score catches those mistakes before you spend a week writing.
AISO stands for AI Search Optimization. The score (0–100) estimates how well a keyword fits AI-influenced search surfaces, based on query intent, market, buyer intent, answer complexity, planned page type, and the content assets you can realistically ship.
Both. Generative Engine Optimization (GEO) and AI SEO both describe optimizing for AI-influenced search. The AISO Score folds them together with classic SEO, local, and visual surfaces so you optimize for the surface the keyword actually rewards — not just one acronym.
No, and we won’t pretend it does. Live AI-platform tracking needs platform-level data access. The tool is a strategic estimator: it tells you which surface and page format to optimize first, before you invest in content.
Difficulty estimates how hard it is to rank in classic SERPs. The AISO Score answers a different question: even in you rank, will anyone still click after an AI answer — and which surface and page type gives the keyword its best shot?
Based on query type, the tool predicts which result features are likely to appear — AI Overview, Featured Snippet, People Also Ask, Video Carousel, Local Pack, Shopping, and more — so you can design your page to win (or survive) those specific features instead of being surprised by them.
Anything an AI summary can’t fully replace: original experience, case studies, tools, templates, screenshots, comparison tables, proprietary data, step-by-step processes, and named expert judgment. More real assets, higher moat, higher score.
Once you calculate, the tool drafts an SEO title tag and meta description tailored to your keyword, query type, and market — with live character counts. Copy them straight into Rank Math, Yoast, or your CMS. Treat them as a strong starting draft, then refine for your brand voice.
Because market changes strategy. Pricing expectations, terminology, proof, and service-area relevance differ between India, the US, the UK, the UAE, and other markets — and market-specific signals are one of the strongest moats against generic AI answers.
Yes. Keep using them for volume, difficulty, and SERP analysis. Run the AISO Score after research — between finding the keyword and writing the brief. That’s where most wrong page-type decisions get made.
80+ means strong opportunity worth a priority page. 65–79 is good but needs stronger execution. 45–64 works as supporting content or with a format change. Below 45, don’t publish as planned — rework the angle or the container.
Use the Copy plan or Copy Markdown button to drop the full output into your content brief: primary surface, predicted SERP features, recommended page type, title & meta, suggested angle, quick wins, and the action plan. Then build exactly that page — not a generic version of it.
Yes — no signup, no API keys, no account. It runs entirely in your browser. MoxSEO builds free SEO and AI-search tools like this one to help marketers and founders make better page decisions faster.
Re-score whenever something material changes: you add new assets (a tool, case study, or original data), you change the planned page type, or the competitive and AI-search landscape shifts. For most keywords that’s every few months — not weekly. The score reflects your inputs, so it moves when your ability to build a moat moves, and it’s a useful way to check whether a page you’ve since strengthened now deserves a higher priority.
We won’t pretend this tracks live AI rankings. Here’s the honest line between a useful strategic estimator and a fake visibility tool.
Once the AISO Score tells you which page to build, these MoxSEO tools help you diagnose visibility and execute the plan.
Check whether your visibility issues stem from discovery, indexing, search clarity, or trust — and get a prioritized fix list.
Open the scorecard →
Guide
The common reasons pages miss Google rankings entirely — and the first checks to run when you’re invisible in results.
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Guide
Being indexed doesn’t mean being visible. Learn how to diagnose the gap between “in the index” and “earning clicks.”
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Framework
A framework for building pages that are clear to search engines, AI systems, and real buyers at the same time.
Explore the framework →
Free Tool
Already part of this tool — every result ships a ready-to-paste SEO title tag and meta description with live character counts.
See it in your result →
Service
Want a team to run this across your whole content map? MoxSEO handles AI-search strategy, content, and visibility end-to-end.
Talk to MoxSEO →
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Free strategic estimator by MoxSEO · no live AI-rank tracking · no fake visibility claims