Web development packages starting points with scope made explicit, from $1,624 per project
Web development packages are project starting points for websites where requirements, content, accessibility, performance and maintainability have to work together. Focused Build starts at $1,624, Growth Platform at $2,499 and Complex Platform at $4,123 per project. For WordPress, Shopify or a redesign, compare the packages below.
Starting points, not fixed quotes.Final scope depends on the site, markets, access, technical condition, content requirements and delivery responsibilities. A written proposal confirms the actual fee.
Prices checked by Sakshi Kumari Last reviewed
Published inclusions
- Discovery and requirements
- Information architecture
- Responsive interface
- CMS implementation
- Quality assurance
- Roadmap and governance
Platform packages
For a WordPress build, a Shopify storefront or a redesign with migration risk, start with the package built for it.
Every inclusion, plan by plan
The plans share a foundation and widen from there. Only inclusions published on moxseo.com appear here; anything else is agreed in the proposal.
| Starting points, confirmed by written proposal | Focused starting scopeYour selectionFocused Build$1,624/ project, from | Recommended operating levelRecommended, your selectionGrowth Platform$2,499/ project, from | Custom operating scopeYour selectionComplex Platform$4,123/ project, from |
|---|---|---|---|
| FitWho each plan is for | |||
| Built for | One clear priority and a smaller operating surface | Teams that need recurring execution and coordinated improvement | Larger sites, markets, catalogues or stakeholder groups |
| Working areasWhat each plan lists on moxseo.com | |||
| Discovery and requirements | |||
| Information architecture | |||
| Responsive interface | — | ||
| CMS implementation | — | ||
| Quality assuranceListed for the middle plan only | — | Scoped in the proposal | |
| Launch validationA working area considered during scoping | Scoped in the proposal | Scoped in the proposal | Scoped in the proposal |
| ContentProduction and expert review | |||
| Content production and expert reviewA fee driver, not a fixed inclusion | Scoped in the proposal | Scoped in the proposal | Scoped in the proposal |
| PlanningRoadmap and governance | |||
| Roadmap and governance | Documented starting roadmap | Scoped in the proposal | Custom governance and measurement |
| SupportHow every engagement is run | |||
| Written scope, responsibilities and assumptions | |||
| Scope changes by documented changeCost and timing explained first | |||
| You keep accounts, approved assets and documentation | |||
| Next step | Discuss scope for Focused Build | Discuss scope for Growth Platform | Discuss scope for Complex Platform |
No minimum term or setup fee is published. Renewal, transition or handoff after the initial term is defined in the proposal.
What moves the fee
Cost changes when the program spans more templates, markets, integrations, approval layers or production responsibilities. Existing analytics quality and implementation access also change the work required. For builds, template count, interaction complexity, integrations, migration volume, content readiness, accessibility level, security requirements and approval structure determine price and timeline.
Number of sites, markets or locations
more raises itEach site, market or language adds templates and testing.
Technical and platform condition
more raises itIntegrations, security requirements and hosting set the technical starting point.
Content production and expert review
more raises itContent readiness and migration volume drive build effort.
Implementation ownership
shifts itWhether your developers or ours own implementation and maintenance.
Reporting and integration requirements
more raises itAnalytics and acceptance testing requirements.
What no plan includes
At any price. These are outside the promise.
An undefined feature backlogPerpetual revisions without acceptance criteriaUnlicensed assetsHidden platform lock-inPerformance promises before requirements are known
What must be ready before work starts
Whichever plan you choose, these keep the first weeks productive.
- Business goals and user journeys
- Content owners
- Technical constraints and integration documentation
- Hosting expectations
- Success criteria and a decision owner
Is this the right program?
These engagements suit organisations building or modernising a website where product requirements, content operations, accessibility, performance, analytics and maintainability must work together. Scope may include discovery, architecture, UX, design systems, frontend and backend implementation, CMS modelling, integrations, testing, deployment, documentation and handoff.
A responsible first sequence
Turn the priority user journeys into content, functional, integration, accessibility and performance requirements. Prototype risky interactions early, implement reusable components, migrate deliberately, and launch through acceptance tests rather than subjective completion.
Who owns the handoffs
Product owns requirements, content owns source material, design owns the system, engineering owns implementation, QA validates behaviour, and operations accepts ongoing maintenance.
Measures for the next decision
- Task completion
- Conversion quality
- Accessibility conformance
- Performance budgets
- Release stability
- Editor efficiency
- Maintainability
Find your starting point
Four questions built from the fee drivers above. The answer points to the closest published plan. It is a guide, not a quote.
Answer the questions to see the closest plan
Not yet
Published starting points run from $1,624 to $4,123 a project
A written proposal confirms the fee, deliverables, assumptions and exclusions.
After you enquire
From initial fit to a documented engagement. Nothing is billed until the scope is written and agreed.
- 1
Context
You share goals, constraints, site access and the commercial priority.
A free 30-minute call - 2
Diagnostic
We inspect the operating surface and identify material dependencies.
Sakshi Kumari or Ashish Khan - 3
Scope
You receive deliverables, responsibilities, cadence and assumptions in a written proposal.
The fee is confirmed here - 4
Start
Work begins once access, owners and acceptance criteria are clear.
Delivery begins
What becomes clear before work starts
- Deliverables and acceptance criteria
- Owners, access and implementation responsibility
- Cadence, measurement and change control
Web development pricing questions
Question not here? Strategy calls are with Sakshi Kumari or Ashish Khan, the SEO specialists who run MoxSEO.
contact@moxseo.comThey are starting points. A written proposal confirms the actual fee after the scope and responsibilities are understood.
MoxSEO publishes three project starting points: Focused Build from $1,624, Growth Platform from $2,499 and Complex Platform from $4,123. Platform-specific packages start at $1,499 for WordPress, $1,699 for Shopify and $1,899 for a website redesign. The proposal confirms the fee.
Every plan covers discovery and requirements and information architecture. Growth Platform adds a responsive interface, CMS implementation and quality assurance. Complex Platform adds custom governance and measurement for larger or more integrated builds.
No. Search platforms, markets, competitors and customer behaviour are outside any agency's control. We commit to transparent work, documented decisions and careful measurement.
Your agreement identifies ownership and access. We structure projects so your team retains the accounts, approved assets and implementation documentation needed to continue operating.
Yes, through a documented change when new requirements or constraints appear. We explain the effect on cost and timing before additional work proceeds.
Not before requirements are known. We set performance budgets as acceptance criteria once the templates, integrations and content are defined, and test against them before launch.
Other packages
Services can be combined into one operating plan. Ad spend, software and external services are itemised, not assumed.
Price the
actual constraint.
Share your website, objective, current baseline, platform, timeline and who owns implementation. In a free 30-minute call, Sakshi Kumari or Ashish Khan, the specialists who run MoxSEO, tell you which plan fits before any proposal is written.
A call is not an engagement. Web development starts at $1,624 per project, and we never promise performance figures before requirements are known.