MyRIDI: urban mobility platform
800K+ organic impressions reported in the first year.
Dermacian Healthcare SEO case study
+340% organic patient growth for a dermatology clinic through local consistency and clearer treatment pages
Dermacian is a dermatology and medical aesthetics clinic competing in high-consideration treatment categories. This dermatology clinic SEO case study covers the local-search program MoxSEO ran: medical entity markup, treatment-page architecture, citation consistency and a patient review workflow, with measurement underneath. The case reports +340% organic patient growth for the project period.
High-consideration care, an unreliable route to enquiry
The site needed stronger local consistency, clearer treatment information and a more reliable route from search discovery to an appointment enquiry. Patients compare carefully before they contact a clinic, so every one of those gaps cost enquiries.
- CategoryHigh-consideration treatment categories, where patients research and compare before they enquire.
- Local signalsThe clinic's local details needed to be stated consistently, on the site and beyond it.
- GoalA clearer, more reliable path from a treatment search to an appointment enquiry.
- BoundaryThe reported metric is organic patient growth. The baseline, dates and analytics source were not published.
Why clinic search needs more than rankings
Health decisions sit in what Google's Search Quality Rater Guidelines call Your Money or Your Life topics, where accuracy and trust carry extra weight. A clinic page has to be clear about the treatment, honest about who it suits and easy to verify.
Local results add a second layer. Search engines compare what the clinic says about itself on its website with what listings and other sites say about it. When the name, address, phone number or services disagree, the clinic is harder to trust and harder to show.
That is why the Dermacian work connected four things at once: how the clinic is described in markup, how treatments are organised on the site, how consistent its details are across the web, and how patient reviews are gathered. Our healthcare SEO page covers the same model for other practices.
Four work areas, one route to an enquiry
Each area was implemented as part of the documented project scope and reviewed against the relevant search and customer journey. Measurement setup and release validation ran underneath all four.Order follows the case study. Artifacts are illustrative templates, not client files.
-
Local business and medical entity markup
Structured data that describes the clinic as a local medical business: who it is, where it is and what it treats, in a form search engines can read without guessing.
Google explains how local business markup is used. It only helps when it matches what the page and the clinic's listings already say.
- Artifact
- Clinic entity markup template
Entity markup templateIllustrative{ "@type": "MedicalClinic", "name": "{clinic_name}", "medicalSpecialty": "Dermatology", "address": { "@type": "PostalAddress", "streetAddress": "{street}" }, "telephone": "{phone}" } -
Treatment-page information architecture
One clear page per treatment, grouped under the clinic, so a patient comparing options finds what the treatment is, who it suits and how to enquire.
The structure connects treatment discovery, local visibility, website information and the enquiry path, rather than leaving each treatment as an isolated page.
- Artifact
- Treatment page map
Treatment page mapIllustrative- /clinic
- /treatments/treatment hub
- /treatments/{treatment}/treatment page
- /conditions/{condition}/condition page
- /book/enquiry
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Citation consistency
The clinic's name, address, phone number and hours stated the same way on its website and across third-party listings, so local results receive no conflicting signals.
- Artifact
- Citation consistency check
Website and listingsIllustrativeWebsiteBusiness listing {clinic_name}{clinic_name} {address}{address} {phone}{phone} {opening_hours}{opening_hours} -
Patient review workflow
A repeatable process for asking patients for reviews and responding to them, so the clinic's reputation in local results reflects real, recent experience.
In healthcare the process also protects privacy: a response should never confirm that someone is a patient or discuss their care.
- Artifact
- Review request and response workflow
Review workflowIllustrativeAfter an appointment
Ask{channel}, with consent
Respondwithin {n} days, no patient details
Owner{clinic_role}
Reviewmonthly, alongside enquiries
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Measurement setup
Used to separate completed work from platform movement and customer outcomes.
- Artifact
- Baseline and reporting view
Release validation
Each release checked before and after it went live, so changes in patient growth could be read against what actually shipped.
- Artifact
- Release check log
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+340% organic patient growth reported for the project period.Reported figure from the case study. Not a forecast for another clinic.
One reported figure, with its limits
The case reports growth as a percentage. It does not publish the baseline, the dates of the project period or the analytics source, so the figure tells you the direction and size of the change, not patient numbers.
What the figure does mean
- Organic patient growth for Dermacian was recorded at +340% for the project period.
- The figure describes one clinic, scope, market and measurement window.
- Measurement setup and release validation were part of the work, to separate completed work from platform movement.
What it doesn't mean
- It is not a patient count. A percentage without a published baseline doesn't tell you how many patients that is.
- It is not a forecast or a guarantee for another clinic, treatment mix or city.
- It isn't all down to the work. Search platforms and patient behaviour were outside agency control, and attribution depends on the analytics available at the time.
Source: MoxSEO project record for Dermacian. Markup reference: Google local business structured data. How we handle evidence: methodology. Material changes: corrections log.
If you run a clinic like this
What carries over to other clinics and medical practices competing for considered treatments. Each lesson comes from one of the work areas above.
Make every listing say the same thing
Name, address, phone and hours should match everywhere. Inconsistent details are one of the easiest local problems to fix and one of the costliest to ignore.
CitationsOne treatment, one clear page
Patients compare treatments one at a time. A dedicated page that explains the treatment and leads to an enquiry serves that comparison better than a long list.
Treatment pagesDescribe the clinic in markup that matches the page
Structured data should restate what the page and listings already say. When the two disagree, neither is trusted.
Entity markupTreat reviews as a process
A steady, consented review routine with careful responses beats a one-off push, and it keeps patient privacy intact.
ReviewsMeasure enquiries, not only rankings
The goal was appointment enquiries. Set up measurement that can see them before the first change ships.
MeasurementWhere it may not transfer
Comparable work can produce different outcomes in another market. Local competition, treatment demand and the analytics you have all change the result.
MoxSEO ran a local-search program for Dermacian, a dermatology and medical aesthetics clinic. The work covered local business and medical entity markup, treatment-page information architecture, citation consistency and a patient review workflow, with measurement setup and release validation underneath.
It is the outcome the project recorded: organic patient growth of 340% over the project period. It is a percentage change, not a patient count, and the baseline it was measured against was not published.
The case reports the figure for the project period. The specific dates and the analytics source were not published, which is why this page labels the window as the project period rather than a number of months.
It is search work for a skin and aesthetics clinic: making the clinic and its treatments easy for search engines to understand and trust, keeping local details consistent, and giving patients a clear path from a treatment search to an appointment enquiry.
Local results compare what a clinic says about itself on its website with what listings and other sites say. When the name, address, phone number or hours disagree, the clinic is harder to verify, so it is harder to show in local results.
Not automatically. The outcome depends on your market, local competition, treatment demand, starting visibility and analytics. This case is evidence about one clinic and one period. A free strategy call is the place to test whether a similar approach fits.
Services behind this work
- Local SEOCitation consistency, patient review workflow, local entity markup
- SEO servicesTreatment-page architecture, measurement setup, release validation
- Healthcare SEOThe same model for clinics and medical practices
The case study lists work areas, not service lines. This is how they map.
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Run a clinic?
Start with your local evidence.
Bring your clinic's website and the treatments that matter most. In a free 30-minute call, Sakshi Kumari or Ashish Khan, the specialists who run MoxSEO, review local consistency, treatment pages and the enquiry path, and name the first fixes. Please don't share patient information.
A call is not an engagement. We never guarantee rankings, traffic or revenue.