Implemented as part of the documented project scope and reviewed against the relevant search and customer journey.
CASE STUDY / DERMACIAN
Dermacian: A local-search program for a clinic competing in high-consideration treatment categories.
Dermatology and medical aesthetics. This account summarizes the problem, the work performed, and the outcome recorded for the project period.
01 / CONSTRAINT
The problem the project needed to solve
The site needed stronger local consistency, clearer treatment information, and a more reliable route from search discovery to an appointment enquiry.
02 / RECORDED OUTCOME
+340%
Organic patient growth reported for the project period
Results describe this client, scope, market, and measurement window. They are not a forecast or guarantee for another website.
03 / WORK PERFORMED
The implementation areas connected to the outcome
Implemented as part of the documented project scope and reviewed against the relevant search and customer journey.
Implemented as part of the documented project scope and reviewed against the relevant search and customer journey.
Implemented as part of the documented project scope and reviewed against the relevant search and customer journey.
Used to distinguish completed work from platform movement and customer outcomes.
Used to distinguish completed work from platform movement and customer outcomes.
04 / INTERPRETATION
What this case study can and cannot establish
- The project had a defined client context and measurement period
- Search platforms and customer behavior remained outside agency control
- Attribution quality depends on the analytics available at the time
- Comparable work can produce different outcomes in another market
- Material corrections are published in the corrections log
PEOPLE / PROCESS / EVIDENCELEADERSHIPFounder profile TEAMSpecialist responsibilities PROCESSHow MoxSEO works
See the operating system behind this project
This case is one project-specific record. Use the connected pages to understand who sets direction, how specialist responsibilities are assigned, and how recommendations move into validated production work.
Strategic direction, evidence standards, and prioritization.
Search, content, engineering, design, research, and measurement ownership.
Diagnosis, scope, implementation, validation, and learning.
05 / NEXT STEP
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