PPC management services judged on qualified demand, not clicks
PPC management services run your Google Ads and paid search so spend follows business value: intent-led campaign structure, search-term control, ads and landing pages that keep the same promise, and conversion data checked against your CRM. Management starts at $649 a month on published pricing; media spend is separate.
- $649Management fee, per month, from
- Your accountYou keep ownership of ad accounts
- CRM-checkedConversions matched to lead quality
Reviewed by Sakshi Kumari, SEO specialist at MoxSEO. Last reviewed 19 October 2026.
Landing pagegeneric homepage
Intent matchservice page for that query theme
- Primary conversion event firespass
- Offline stage import from CRMnot connected
- Conversion values setflat value
- Consent and deduplicationchecked
- Search terms off-intenthigh
- Form completions qualifiedlow
Why PPC spend rises while pipeline stays flat
Automated bidding optimises toward whatever it is told is a conversion. When that signal is weak, platform efficiency hides poor business efficiency.
One budget, every place the click can lead
Illustrative- search termintent
- campaign / ad groupstructure
- match type + negativescontrol
- ad promisecreative
- landing pageexperience
- form or callconversion
- CRM stagequality
- qualified revenuethe real goal
Mixed intent in one campaign
broad match + no negativesResearch, comparison and buying queries share budget, so the cheapest clicks win, not the most valuable ones.
Weak conversion signals
page view = conversionSmart bidding learns from soft events such as page views or any form fill, so it buys more of what doesn't turn into revenue.
Ads and landing pages disagree
ad promise ≠ pageRelevant clicks reach a generic page that breaks the promise made in the ad, and qualified people leave.
No lead quality feedback
offline conversion importSales outcomes never return to the ad platform, so nobody can see cost per qualified opportunity.
Budget follows the dashboard
ROAS vs marginSpend moves on platform-reported return rather than marginal opportunity, profitability context and confidence in the data.
We fix the data, structure and landing experience around the auction before asking automation to scale. Media spend is always separate from the management fee.
What our PPC management services include
Seven workstreams between the search query and revenue. The audit decides which ones come first.
| Deliverable | What it covers | Touches |
|---|---|---|
| Paid search and measurement audit | Query, ad, landing page, event, CRM state and commercial outcome traced end to end before anything is rebuilt. | Google AdsGA4CRM |
| Conversion data repair | Events, enhanced conversions, offline imports, consent, values and deduplication validated before automation is trusted. | enhanced conversionsoffline importconsent mode |
| Intent-led campaign architecture | Campaigns, ad groups, match types, geographies, audiences and budgets structured around meaningful demand groups. | campaignsmatch typesgeo |
| Negative keyword and query governance | Search terms reviewed for relevance, commercial stage, exclusions, landing fit and downstream lead quality on a set cadence. | search terms reportnegative lists |
| Bidding and budget rules | Automated bidding used when conversion data, volume, values and goals support it; budget allocated by marginal opportunity and capacity. | bid strategybudget pacing |
| Ad and landing-page test briefs | Claims, proof, offers and formats tested with enough separation to teach something, plus page requirements for each priority intent. See landing page development. | responsive search adslanding pages |
| Qualified-conversion reporting | Cost per qualified opportunity, conversion value by query theme, search-term waste removed and landing-page conversion quality. | dashboardCRM stages |
How PPC management runs
Reliable signals first, then structure, then scale. Useful account history is preserved and restructuring is phased where an abrupt reset would add risk.
FirstAudit the chain
Trace query, ad, landing page, event, CRM state and commercial outcome.
NextRepair measurement
Correct conversion definitions, values, imports, consent and quality feedback.
ThenRestructure intent
Align campaigns, negatives, ads, pages and budgets around meaningful demand groups.
OngoingTest and reallocate
Controlled creative and landing tests, then budget moved on qualified outcome evidence.
Pace depends on conversion volume and lag, and is confirmed in the written scope. Not a guarantee of cost per acquisition.
What we can show you today
No published PPC case study yet.We won't present search-engine-optimisation results as paid media results. Ask us to audit your account on the call instead.
A PPC case study is next on this page. Until then, share read-only access before the call and we will show you the search terms and tracking gaps we would fix first.
PPC management pricing from $649 a month
Management fee starting points, not fixed quotes. Markets, product count, monthly spend, campaign types, feed complexity, creative variants, conversion lag and offline revenue integration set the actual fee. Media spend is paid to the ad platforms and is never included.
Paid Search Starter
$649/ month, fromA focused starting scope for one clear priority and a smaller operating surface.
- Account structure
- Search-term governance
- Documented starting roadmap
Growth Account
$1,299/ month, fromA broader working program for teams that need recurring execution and coordinated improvement.
- Account structure
- Search-term governance
- Creative testing
- Landing-page review
- Conversion quality
Omnichannel PPC
$2,499/ month, fromA custom operating scope for larger sites, markets, catalogs, or stakeholder groups.
- Account structure
- Search-term governance
- Creative testing
- Landing-page review
- Custom governance and measurement
A good fit
- Spend rises while qualified pipeline stays flat
- Campaigns combine incompatible intent
- Automation optimises toward weak conversion signals
- Landing pages break the promise made in ads
Not yet
- Conversion tracking can't be trusted and can't be fixed yet
- The offer has no viable economics
- The expectation is a guaranteed return regardless of demand
No plan includes media spend, a guaranteed cost per acquisition or a target ROAS.
How to choose a PPC management agency
Five questions that show whether an agency manages your spend or just your dashboard.
Who owns the ad account?
You should, with billing in your name. We work inside client-owned accounts and never take ownership away.
What will you count as a conversion?
Listen for qualified leads, CRM stages, call outcomes or revenue. An agency happy to optimise to any form fill will buy you cheap, low-quality leads.
How often do you review search terms, and what do you exclude?
Ask for the query governance cadence and examples of negative lists. Hiding search-term waste is a red flag.
When will you use automated bidding?
Only when conversion data, volume, values and goals support it. Automation is a tool, not the strategy.
Will you guarantee a ROAS or CPA?
Nobody controls auctions, demand, pricing and competition. Targets can be modelled, not promised.
Check your landing pages before you spend
Three free tools for the pages and queries your ads depend on. No sign-up.
PPC management services FAQ
Question not here? Strategy calls are with Sakshi Kumari or Ashish Khan, the specialists who run MoxSEO.
contact@moxseo.comA paid search and measurement audit, conversion data repair, intent-led campaign structure, search-term and negative keyword governance, bidding and budget rules, ad and landing-page testing, and reporting on qualified conversions. Media spend is paid to the ad platform and is separate from the management fee.
Yes. We preserve useful history, document material changes and phase restructuring where an abrupt reset would create unnecessary risk.
When conversion data, volume, values and business goals support it. Automation is a tool, not the strategy, and it is only as good as the conversion signal it learns from.
We connect advertising conversions to CRM stages, call outcomes, sales feedback or agreed quality proxies, and import offline outcomes into the ad platform where possible.
Our published management plans start at $649/month (Paid Search Starter), $1,299/month (Growth Account) and $2,499/month (Omnichannel PPC). Media spend is separate. Markets, spend, campaign types and conversion lag set the final fee in a written scope.
No. We can model targets and improve the inputs we control, but auctions, demand, pricing, competition and customer decisions change.
You do. The client retains account ownership and billing; we work inside your account with the access you grant, and you keep the account history if we part ways.
Related services
Get a PPC
account audit. Find the waste first.
Share read-only access. In a free 30-minute call, Sakshi Kumari or Ashish Khan show you where spend leaks between query, page and CRM before we propose any scope.
A call is not an engagement. PPC management starts at $649 a month plus media spend, and we never guarantee ROAS.