Free keyword research tool grouped by search intent
This free keyword research tool turns one seed keyword into up to 36 ideas, sorted into five search-intent groups: informational, commercial, transactional, local and long-tail. Each group names the page type that suits it, so you know what to build. It runs in your browser and does not show search volume.
- Ideas
- up to 36 per seed
- Groups
- 5 search intents
- Cost
- free, no signup
Five intent groups
Open a group for example ideas and the page type to build
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Not runInformational—
Why it mattersPeople researching before they buy: what is, how does it work, how to choose, why use, is it worth it, how much does it cost, explained, benefits.
How to fixBuild a guide or an FAQ section that answers the question in the first paragraph, then goes deeper.
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Not runCommercial—
Why it mattersPeople comparing options: best, top, reviews, comparison, alternatives, affordable, for small business, and best with the current year.
How to fixBuild a comparison or best-of page with clear criteria and evidence for each option.
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Not runTransactional—
Why it mattersPeople ready to act: pricing, price, buy, hire, services, quote, free trial, cost calculator.
How to fixBuild a service, product or pricing page with a direct next step, such as a quote form or checkout.
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Not runLocal—
Why it mattersPeople looking nearby: near me, in [city], best in [city], [city] reviews, local. Replace [city] with the places you serve.
How to fixBuild a location page with your address, service area and local proof such as reviews.
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Not runLong-tail—
Why it mattersNarrower, task-focused searches: for beginners, checklist, template, examples, step by step, guide with the current year, common mistakes.
How to fixBuild a resource page: a checklist, template or worked example people can use straight away.
Every idea, by group
The full list for each intent group, with a Markdown export
Nothing to show yet. After you enter a seed, every idea appears here grouped by intent, with a button to copy the whole plan as Markdown.
How the ideas are generated
The tool adds a fixed set of modifiers to your seed, groups the results by the intent each modifier signals, and removes duplicates. There is no hidden scoring and no AI generation: every idea traces back to a pattern in the table below.
| Intent group | Ideas | Patterns added to the seed | Page type to build |
|---|---|---|---|
| Informational | 8 | what is, how does … work, how to choose, why use, is … worth it, how much does … cost, explained, benefits | Guide or FAQ section |
| Commercial | 8 | best, top, reviews, comparison, alternatives, affordable, for small business, best … with the current year | Comparison or best-of page |
| Transactional | 8 | pricing, price, buy, hire, services, quote, free trial, cost calculator | Service, product or pricing page |
| Local | 5 | near me, in [city], best … in [city], [city] reviews, local | Location page |
| Long-tail | 7 | for beginners, checklist, template, examples, step by step, guide with the current year, common … mistakes | Checklist, template or worked example |
what, how, why, when, where, who, which, is, are, can, does or do.
best, top, vs, review, compare, alternative; or buy, price, cost, hire, quote, deal, order.
Local when the seed says near me or in a place; otherwise Mixed.
The seed's own intent is read from its wording only, in the order shown. The patterns are in English, so a seed in another language produces mixed-language phrases. The tool does not know search volume, difficulty, competition or whether a query triggers an AI Overview.
From seed to content plan
The tool gives you the shape of the topic. These steps turn it into pages worth publishing.
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Step 1
Enter one seed
Use the core phrase your buyers would type, such as "crm for real estate agents" or "dentist". Short, generic seeds give the most useful spread.
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Step 2
Read the seed intent
The summary says whether the seed itself reads as informational, commercial, transactional, local or mixed. That tells you which kind of page the seed already wants.
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Step 3
Pick a page type per group
Open each group for the page type to build. Do not write the same format for every group: comparison ideas need a comparison page, local ideas a location page.
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Step 4
Validate with real data
Check which ideas already earn impressions in Google Search Console, or look them up in a keyword database, before you commit to writing.
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Step 5
Export and brief
Copy the plan as Markdown and paste it into your brief or editorial calendar. Re-run the tool for each market or product line.
Six ways to turn a list into a plan that ships
A keyword list is only useful if it leads to publishing. These habits separate a research output from a real strategy.
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Tactic 1
Match the page type to the intent
Comparison ideas become a comparison page, questions become a guide or FAQ, local ideas become a city or service-area page.
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Tactic 2
Cluster by topic, not by keyword
Group the ideas into three to seven topics: one pillar page, several supporting pages, and internal links between them. Use the Internal Link Finder to spot missing links once they are live.
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Tactic 3
Cover more than one intent
Pair each commercial page with a how-to guide and, where it fits, a local page, so a buyer finds you at every stage.
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Tactic 4
Back each topic with a real asset
A calculator, dataset, case study or template gives a page something a generic summary cannot copy.
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Tactic 5
Run it once per market
If you sell in India and the US, run the tool for each, then adjust wording, pricing terms and proof for each market.
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Tactic 6
Revisit the plan every quarter
Search behaviour, your products and the results pages all change. Treat the plan as a living document.
Where this fits next to a paid keyword tool
Paid keyword databases are built for discovery and sizing: they estimate volume and difficulty from clickstream and ranking data. This tool does something smaller and different. It maps the shape of a topic by intent and tells you which page type each part of it needs, so a flat list of keywords becomes a set of pages to build.
Use it before a brief, alongside real data. Our keyword research guide walks through the full workflow, and if pages you publish are indexed but not earning clicks, the on-page SEO guide covers the next diagnosis.
| Question | Keyword databases | This tool |
|---|---|---|
| Main output | A long list with volume and difficulty | Up to 36 ideas in five intent groups |
| Search volume | Estimated from third-party data | Not shown |
| Page type advice | Usually none | One page type per intent group |
| Cost and signup | Usually paid, account needed | Free, no account |
| Best moment to use | Discovery and sizing | Planning pages before the brief |
What the tool does
- Expands one seed with fixed, visible modifier patterns
- Groups ideas into informational, commercial, transactional, local and long-tail
- Names the page type to build for each group
- Reads the seed's own intent from its wording
- Exports the plan as Markdown
What it does not do
- Show search volume, difficulty or competition
- Score or rank ideas by priority
- Predict AI Overviews or other SERP features
- Track rankings or AI citations
- Guarantee that any idea is searched or will rank
Turn keyword ideas into a publishing plan?
Discuss which intent groups fit your audience and how to validate demand before choosing pages to build.
Questions about the keyword research tool
Short, standalone answers. Email editorial@moxseo.com if any of them is wrong.
What does the MoxSEO keyword research tool do?
It takes one seed keyword and adds fixed modifier patterns to it, producing up to 36 keyword ideas in five search-intent groups: informational, commercial, transactional, local and long-tail. Each group names the page type that suits it. You can copy the full plan as Markdown.
Does it show search volume or keyword difficulty?
No. Volume and difficulty need paid third-party data, and the tool does not estimate them. Treat every idea as a candidate and check it in Google Search Console or a keyword database before you write.
How are the keyword ideas generated?
From visible rules, not AI. Each intent group has a fixed set of modifiers, such as what is, best, pricing, near me or checklist, which are added to your seed. Duplicates and ideas identical to the seed are removed. Every idea traces back to one of those patterns.
What are the five search-intent groups?
Informational ideas suit people researching a topic, commercial ideas suit people comparing options, transactional ideas suit people ready to buy or hire, local ideas suit people looking nearby, and long-tail ideas suit narrow, task-focused searches such as checklists and templates.
How does the tool decide the seed's intent?
It reads the wording. A seed starting with a question word reads as informational; one containing best, top, vs, review, compare or alternative reads as commercial; one with buy, price, cost, hire, quote, deal or order reads as transactional; near me or in a place reads as local. Anything else is mixed.
Can I use it with a paid keyword tool?
Yes. Use the paid tool for volume and difficulty, and this tool to see the intent groups and the page type each needs. Together they help you decide which pages to build first.
Does it work in languages other than English?
The modifier patterns are in English. A seed in another language still works, but the output mixes your seed with English modifiers, so translate the patterns by hand for non-English markets.
Is the keyword research tool free, and is my seed stored?
It is free with no signup. It runs entirely in your browser, so your seed keyword is not sent to MoxSEO or stored.
After the plan, build the page
All 24 free tools- Meta Tag GeneratorWrite the title and description for the page you picked.
- AI Answer Extractability CheckerCheck whether AI answer engines could quote the finished page.
- On-Page and Indexability AuditConfirm the page is indexable once it is live.
- Internal Link FinderLink the pages in each topic cluster together.
- Schema Markup ValidatorValidate the structured data on the new page.
Want the plan built and shipped
end to end?
A free 30-minute call with Sakshi Kumari or Ashish Khan, the specialists who run MoxSEO. Bring your seed list and goals; they will help you pick the pages to publish first. See how we approach AI search optimisation.
A call is not an engagement. We never guarantee rankings or AI citations.