Privacy policy
How MoxSEO handles information submitted through this website and during client conversations.
This policy should be read together with any agreement that applies to a client engagement.
What this policy covers
This policy covers information submitted through the public website, forms, communications, diagnostic tools and client conversations. A signed client agreement may establish additional processing, confidentiality, security, retention or access terms for an engagement.
Who is responsible
MoxSEO is a business of Miracuves Solutions Pvt. Ltd., C-20, G Block, Enam Sambhav, Bandra Kurla Complex, Bandra East, Mumbai, Maharashtra 400051, India. Miracuves Solutions Pvt. Ltd. decides how and why the personal information described here is processed. It is the data controller under the EU and UK GDPR and the data fiduciary under India's Digital Personal Data Protection Act, 2023.
Privacy questions, requests and grievances go to privacy@moxseo.com.
Information we collect
We may receive information you submit through forms, email, calendar bookings and diagnostic tools, including names, business contact details, website URLs and project context. Client engagements may involve additional technical information under the applicable agreement.
Some information is collected automatically when you use the website. This includes your IP address, browser and device type, the pages you view, the page that referred you, and the times of your visits. It comes from server logs, analytics and the cookies described below.
- Forms and bookings: name, email address, phone number, company, website and the message or project details you choose to share.
- Free tools: the URL, domain, name or search text you enter. The tools fetch publicly available pages to produce a result. Your IP address may be used briefly to apply rate limits.
- Chat: the chat button opens WhatsApp. Messages you send there are handled under WhatsApp's own terms and privacy policy.
- Client engagements: access details, analytics exports and other technical information, as set out in the applicable agreement.
How information is used, and why
Information may be used to respond to enquiries, provide requested services, operate and improve the website, maintain security, meet contractual obligations and comply with applicable law.
Where the GDPR applies, we rely on these legal bases: taking steps at your request before a contract and performing a contract (enquiries and client work); legitimate interests in running, securing and improving the website and understanding how it is used; consent, where the law requires it, for example for certain cookies or marketing email; and compliance with legal obligations. Under India's DPDP Act, we process personal data for the purpose you provide it for, or for legitimate uses the Act allows.
We send marketing email only where the law allows, and every message includes a way to unsubscribe. We do not make decisions with legal or similarly significant effects based solely on automated processing.
Analytics also records two events: when a visit is referred by an AI assistant (such as ChatGPT or Perplexity), and when the thank-you page is reached after a form is sent. These events follow your cookie choice.
Cookies and analytics
The website uses cookies and similar technologies for three purposes.
- Essential: WordPress, form-security and caching cookies that keep pages and forms working.
- Analytics: Google Analytics, loaded through Google Site Kit and Google Tag Manager, sets cookies such as
_gato measure visits. HubSpot's tracking code sets cookies such ashubspotutkand__hstcto connect form submissions with visits. - Fonts: some pages load fonts from Google Fonts, which means your browser sends your IP address to Google.
Managing cookies
If you visit from the European Economic Area, the UK or Switzerland, analytics cookies stay off until you choose "Accept analytics" in the cookie banner. You can change your cookie choice at any time, and the "Cookie settings" link in the footer does the same.
You can also block or delete cookies in your browser settings. Blocking essential cookies may stop forms from working. To opt out of Google Analytics on every site, install the Google Analytics opt-out add-on.
Sharing and service providers
MoxSEO does not sell personal information. We share it only with service providers that help us run the website and our work, under their terms and safeguards. These are Hostinger (hosting and content delivery), Google (analytics and fonts), HubSpot (form analytics and customer records) and the tools used to deliver a client engagement. Form submissions are stored in our own WordPress database.
We may also disclose information when the law requires it, to protect the rights, safety or property of MoxSEO, its clients or others, or as part of a merger, acquisition or sale of the business.
International transfers
MoxSEO operates from India and the United States, and its service providers run servers in several countries. Your information may therefore be processed outside the country where you live. Where the GDPR or UK GDPR requires it, transfers rely on appropriate safeguards such as the European Commission's standard contractual clauses.
Security and retention
We use reasonable technical and organisational measures appropriate to the information and service. No internet transmission or storage method can be guaranteed completely secure.
We keep enquiries for as long as we need them to respond and follow up. Client records follow the agreement and any legal, tax or accounting duty to keep them. Analytics data is kept for the retention period set in each analytics tool. When information is no longer needed, it is deleted or anonymised.
Your choices and rights
Depending on where you live, you may have the right to access your personal information, correct or complete it, delete it, restrict or object to its processing, receive a portable copy, and withdraw consent at any time. Withdrawing consent does not affect processing that already took place.
Under India's DPDP Act, you may also ask for a summary of the personal data we process and the parties it was shared with. You can nominate another person to exercise your rights, and you can raise a grievance with us. If we do not resolve it, you may approach the Data Protection Board of India. In the EU or UK, you may complain to your local data protection authority.
To make a request, email privacy@moxseo.com with enough detail to identify you and the request. We may need to verify your identity before acting, and we respond within the time applicable law requires.
Children
The website and services are intended for businesses and are not directed to anyone under 18. We do not knowingly collect personal data from children. If you believe a child has sent us information, contact us and we will delete it.
Changes to this policy
When this policy changes, the "Last updated" date above changes too. If a change is material, we highlight it on this page.
Contact
Miracuves Solutions Pvt. Ltd. (MoxSEO), C-20, G Block, Enam Sambhav, Bandra Kurla Complex, Bandra East, Mumbai, Maharashtra 400051, India. Email: privacy@moxseo.com.