Original research148 businesses, 20 cities, seven countries

We scanned 148 businesses in 20 cities. Only 16% sign their work

Fewer than one business website in six says who wrote the page or when. Across 148 professional service businesses in 20 cities and seven countries, 85.1% carry structured data but only 16.2% declare an author and dates. Chennai leads at 43%; six cities score zero.

professional service businesses scanned, 6 to 9 per city
148
cities in seven countries, scored on nine weighted checks
20
declare both an author and dates on the homepage
16.2%
median extractability score, against 45 for top global sites
68
ContentsThe headline numbers

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Last reviewed 19 October 2026.

We scanned 148 businesses across 20 cities in seven countries with our own extractability and crawler-access tools. Structured data is nearly universal. Heading architecture is close behind. And fewer than one site in six tells you who wrote the page or when.

That gap holds everywhere. It is not a developing-market problem or a small-business problem. New York, London and Sydney, three of the most expensive agency markets in the world, all sit at or below 17%.

How do local business websites score on AI readiness?

Fig. 1Pass rate by check, 148 sites, 20 cities

CheckPass rate
Three or more H2 sections
90.5%
Structured data present
85.1%
Lists or tables
75%
Exactly one H1
70.3%
Question-form headings
66.2%
Cites external sources
62.8%
Direct answer near top
41.2%
Author and dates declared
16.2%
The technical layer is done. The editorial layer is not.Eight of the nine scored checks are charted. The ninth, no paragraph over 120 words, is recorded per site in the dataset.

Median extractability across the whole sample was 68 out of 100, well above the 45 median we recorded across 243 top global websites in our earlier study. These are professional service businesses (agencies, developers, clinics, hotels, jewellers) and they build better than the web average.

Which cities sign their work?

Of the eight checks charted above, six pass on most sites. A direct answer near the top passes on 41.2%. Attribution, a named author and publish dates, does not come close at 16.2%.

Fig. 2Sites declaring an author and dates, by city

#CityCountryAuthor + dates
1ChennaiIndia
43%
2BengaluruIndia
38%
3KolkataIndia
33%
4AhmedabadIndia
33%
5TorontoCanada
29%
6SingaporeSingapore
29%
7GurgaonIndia
22%
8MumbaiIndia
17%
9LondonUK
17%
10DelhiIndia
13%
11JaipurIndia
13%
12New YorkUSA
13%
13PuneIndia
11%
14SydneyAustralia
11%
15LucknowIndia
0%
16IndoreIndia
0%
17NoidaIndia
0%
18BhopalIndia
0%
19ChandigarhIndia
0%
20DubaiUAE
0%
The top four markets on attribution are all Indian. Six cities recorded zero.Six to nine sites per city: read city figures as indicative.

Six cities recorded zero. Not one sampled site in Lucknow, Indore, Noida, Bhopal, Chandigarh or Dubai declares both an author and publish dates.

And the ranking runs against expectation. The top four markets on attribution are all Indian. Chennai at 43% and Bengaluru at 38% beat New York, London, Sydney and Dubai, markets with far higher median scores and vastly larger budgets.

Do Indian or international businesses score better?

Fig. 3India versus international markets, n = 148

RegionSitesMedian scoreAuthor + dates
India (14 cities)1036416.5%
International (6 cities, 6 countries)457315.6%
A nine-point gap on score; no gap on signing your work.

International markets lead on median score by nine points. On attribution they are practically identical: 15.6% against 16.5%. Whatever drives the score gap, it is not the willingness to sign your work. Nobody does that anywhere.

Do business websites open with a direct answer?

Mostly not. Only 41.2% of sites open with a paragraph between 25 and 90 words: long enough to contain an answer, short enough for a model to lift whole. This is the highest-weighted check in our model, because it determines whether extraction is possible before anything else is assessed.

Fig. 4Direct answer near the top, by city

#CityDirect answer near top
1Kolkata
67%
2New York
63%
3Chennai
57%
4Ahmedabad
56%
5Delhi
50%
6London
50%
7Pune
44%
8Sydney
44%
9Noida
43%
10Bengaluru
38%
11Jaipur
38%
12Dubai
38%
13Mumbai
33%
14Indore
33%
15Bhopal
33%
16Chandigarh
33%
17Toronto
29%
18Singapore
29%
19Lucknow
25%
20Gurgaon
22%
Only two markets clear 60%: Kolkata and New York.

Only two markets clear 60%: Kolkata at 67% and New York at 63%. Fourteen of twenty sit below half.

What do these businesses already do well?

It is worth being clear about what these businesses do well, because the picture is not one of general neglect. 90.5% use three or more H2 sections. 85.1% carry structured data, and in New York, London, Sydney and Singapore that figure is 100%. 75% include lists or tables. These are competent, well-built websites.

The technical layer is done. The editorial layer is not.

Do local businesses block AI crawlers?

Rarely. Nine of 148 sites block at least one AI crawler. Twenty-two name AI user-agents explicitly in robots.txt without blocking them. Pune had the highest deliberate engagement, with three of nine sites naming crawlers and two blocking.

That is a far lower blocking rate than the 20.6% we found among the world’s top 506 domains. Publishers block. Professional service businesses mostly do not: they want the visibility.

Why does author and date attribution matter for AI search?

Retrieval systems that cite prefer content they can attribute. A named author and a publish date are the cheapest signals available: a template change, not a strategy. They cost nothing and almost nobody has claimed them.

If you run a professional services business, this is the rare case where the competitive gap is genuinely trivial to close. Add a byline. Add a date. Open with the answer. Sakshi’s write-up, Only 16% of businesses sign their work, covers how to do it.

Methodology

Businesses were identified per city via Google Places across agencies, development firms and relevant local verticals. Each live homepage was scored with the nine weighted checks from our answer extractability study.

Sample
148 professional service businesses in 20 cities across seven countries: India (14 cities, 103 sites), Canada, Singapore, the UK, the USA, Australia and the UAE (6 cities, 45 sites).
Per city
6 to 9 sites. Domains that did not resolve were excluded rather than substituted.
Checks
Nine weighted structural checks, 110 raw points normalised to 100. Eight are charted on this page; no paragraph over 120 words is in the dataset.
Crawlers
robots.txt parsed separately for 14 AI crawlers.
Excluded
Hyderabad was scanned separately (13 sites) for its own city page; its rows are not in this pooled dataset.

Limitations

Corrected after publication

  1. Check and country counts were misstated. The first version said eight checks and five countries. The data supports nine scored checks (eight charted) and seven countries. Corrected 19 October 2026; no figure changed. Corrected.
  2. Small per-city samples. Six to nine sites shows the shape of a market, not a population figure. City-level percentages should be read as indicative.
  3. Homepages, not articles. A homepage is not primarily an answer page, so these scores understate what the same businesses achieve on editorial content.
  4. The weights are ours. They reflect our judgement about what matters for extraction, not a published standard. Per-check results are in the dataset so you can weight them differently.
  5. Business selection is not random. We used Places rankings, which favour businesses with strong review profiles. This likely biases the sample upward.

Can I download the data?

Yes. All 148 rows, with per-check results, opening paragraph length, heading counts and crawler verdicts, released under CC BY 4.0.

city-market-study-2026-07-27.csv148 rows, CC BY 4.0
Download the dataset (CSV)

Per-city breakdowns are published on each city page, for example Chennai, London and Dubai.

How do I check my own site?

Run the AI Answer Extractability Checker. If you pass the author-and-dates check, you are already ahead of 84% of the professional service businesses we measured across seven countries.

Sources and standards

The checks in this study are grounded in published documentation rather than our own opinion. Structured data definitions follow Schema.org. Crawler directive parsing follows the Robots Exclusion Protocol as specified in RFC 9309. Heading and document-outline expectations follow the HTML Living Standard, and general crawling and indexing guidance follows Google Search Central.

Questions about this study

How many businesses declare an author and a date on their website?

16.2% of the 148 professional service businesses we scanned across 20 cities declare both an author and dates on their homepage. It is the least-met of the checks we report, and six of the 20 cities recorded zero.

Which cities scored best on author and date attribution?

Chennai led at 43%, followed by Bengaluru at 38%, and Kolkata and Ahmedabad at 33%: the top four markets are all Indian. New York, London and Sydney sit at or below 17%, and Lucknow, Indore, Noida, Bhopal, Chandigarh and Dubai recorded 0%. Each city sample is six to nine sites, so read city figures as indicative.

How many checks and countries does the study cover?

Each homepage was scored on nine weighted structural checks, the same model as our AI answer extractability study, and its robots.txt was parsed for 14 AI crawlers. The 20 cities are in seven countries: India, Canada, Singapore, the UK, the USA, Australia and the UAE.

Do Indian or international businesses score higher?

International sites lead on median score, 73 against 64 for the 103 Indian sites. On author and date attribution the two groups are practically identical: 15.6% for the 45 international sites and 16.5% for the Indian ones.

Do local businesses block AI crawlers?

Rarely. 9 of the 148 sites block at least one AI crawler, and 22 name AI user-agents in robots.txt without blocking them. That compares with 20.6% of the world's top 506 domains in our AI crawler access study.

Why is Hyderabad not in the pooled dataset?

Hyderabad was scanned separately, 13 sites, for its own city page. Its rows are not in the pooled 148-site CSV, so it is not ranked against the other 20 cities.

Can I reuse the data?

Yes. All 148 rows are published under CC BY 4.0, with per-check results, opening paragraph length, heading counts and crawler verdicts.

Keep reading

All MoxSEO research

A byline and a date cost nothing. Almost nobody has claimed them.

A free 30-minute call with Sakshi Kumari or Ashish Khan, the specialists who run MoxSEO. They will check your site against the same nine checks and 14 crawlers, and show you where you sit against your city.

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