Digital Marketing Packages
Most digital marketing retainers bundle channels together because it is easier to sell that way. It is rarely better for the client. A business with strong search demand and no social audience should not be paying for five networks of posting.
These packages are deliberately separable. Run one, or run several with a shared measurement layer — but the decision should follow where your buyers actually are.
Choose a package by channel
- PPC Management Packages — Google Ads, Meta and LinkedIn, starting with a conversion tracking rebuild.
- Social Media Marketing Packages — channel-specific strategy with reporting tied to enquiries.
- Content Marketing Packages — topic clusters and editorial standards rather than article quotas.
Measurement comes first
Every engagement starts with an attribution check. In our experience most accounts that appear to have plateaued are actually optimising toward unreliable conversion data — duplicate events, missing offline imports, or platform-reported conversions that nobody has reconciled against the CRM.
- GA4 event and conversion validation before spend changes
- UTM governance so channels stop stealing credit from each other
- Offline conversion import where a CRM exists
- Monthly reporting against cost per qualified lead
See all packages and pricing or explore our digital marketing services.