WordPress development packages builds and retainers with clear starting scope
WordPress development packages cover focused performance work, ongoing development capacity and headless builds. A Performance Sprint starts at $1,499 per project, a Development Retainer at $2,199 a month and Headless WordPress at $4,999 per project. Templates, plugins, integrations and migration risk decide the scope.
Starting points, not fixed quotes.Final scope depends on the site, markets, access, technical condition, content requirements and delivery responsibilities. A written proposal confirms the actual fee.
Prices checked by Sakshi Kumari Last reviewed
Published inclusions
- Theme engineering
- Block systems
- Performance work
- Plugin governance
- Integration support
- Roadmap and governance
Every inclusion, plan by plan
The plans share a foundation and widen from there. Only inclusions published on moxseo.com appear here; anything else is agreed in the proposal.
| Starting points, confirmed by written proposal | Focused starting scopeYour selectionPerformance Sprint$1,499/ project, from | Recommended operating levelRecommended, your selectionDevelopment Retainer$2,199/ month, from | Custom operating scopeYour selectionHeadless WordPress$4,999/ project, from |
|---|---|---|---|
| FitWho each plan is for | |||
| Built for | One clear priority and a smaller operating surface | Teams that need recurring execution and coordinated improvement | Larger sites, markets, catalogues or stakeholder groups |
| Working areasWhat each plan lists on moxseo.com | |||
| Theme engineering | |||
| Block systems | |||
| Performance work | — | ||
| Plugin governance | — | ||
| Integration supportListed for the middle plan only | — | Scoped in the proposal | |
| Release qualityA working area considered during scoping | Scoped in the proposal | Scoped in the proposal | Scoped in the proposal |
| ContentProduction and expert review | |||
| Content production and expert reviewA fee driver, not a fixed inclusion | Scoped in the proposal | Scoped in the proposal | Scoped in the proposal |
| PlanningRoadmap and governance | |||
| Roadmap and governance | Documented starting roadmap | Scoped in the proposal | Custom governance and measurement |
| SupportHow every engagement is run | |||
| Written scope, responsibilities and assumptions | |||
| Scope changes by documented changeCost and timing explained first | |||
| You keep accounts, approved assets and documentation | |||
| Next step | Discuss scope for Performance Sprint | Discuss scope for Development Retainer | Discuss scope for Headless WordPress |
No minimum term or setup fee is published. Renewal, transition or handoff after the initial term is defined in the proposal. Plans bill differently: project plans are one-off fees, retainers are monthly.
What moves the fee
Cost changes when the program spans more templates, markets, integrations, approval layers or production responsibilities. Existing analytics quality and implementation access also change the work required. For WordPress, template and block count, legacy content, plugin dependencies, custom integrations, multisite needs, editorial roles, hosting and migration risk affect scope.
Number of sites, markets or locations
more raises itMultisite needs and each additional site add templates and testing.
Technical and platform condition
more raises itLegacy content, plugin dependencies and hosting set the starting point.
Content production and expert review
more raises itEditorial roles and content migration add build and training effort.
Implementation ownership
shifts itWhether your developers or ours ship and maintain the code.
Reporting and integration requirements
more raises itCustom integrations and analytics requirements.
What no plan includes
At any price. These are outside the promise.
Indiscriminate plugin installationUnsupported premium licencesConcealed maintenance obligationsCopying proprietary designsA guarantee of zero vulnerabilities
What must be ready before work starts
Whichever plan you choose, these keep the first weeks productive.
- An audit of the current stack
- The target editing model
- Content migration responsibilities
- Required integrations
- Agreed release and rollback procedures
Is this the right program?
These engagements suit teams that need an editor-friendly WordPress system without letting plugins, builders, templates and hosting decisions accumulate avoidable risk. Work can include custom themes or blocks, content models, plugin review, integrations, migrations, performance, security hardening, accessibility, release workflows and editor documentation.
A responsible first sequence
Define the editorial model before choosing blocks or plugins. Build and validate a representative template family, migrate content with clear transformations, rehearse release and rollback, and train editors on the maintained system.
Who owns the handoffs
Editors own content quality, developers own themes and integrations, hosting owners maintain infrastructure, security maintains update policy, and product accepts workflows.
Measures for the next decision
- Editor task efficiency
- Template consistency
- Core Web Vitals
- Accessibility
- Security update health
- Release defects
- Support burden
Find your starting point
Four questions built from the fee drivers above. The answer points to the closest published plan. It is a guide, not a quote.
Answer the questions to see the closest plan
Not yet
Published starting points: $1,499 / project, $2,199 / month, $4,999 / project
A written proposal confirms the fee, deliverables, assumptions and exclusions.
After you enquire
From initial fit to a documented engagement. Nothing is billed until the scope is written and agreed.
- 1
Context
You share goals, constraints, site access and the commercial priority.
A free 30-minute call - 2
Diagnostic
We inspect the operating surface and identify material dependencies.
Sakshi Kumari or Ashish Khan - 3
Scope
You receive deliverables, responsibilities, cadence and assumptions in a written proposal.
The fee is confirmed here - 4
Start
Work begins once access, owners and acceptance criteria are clear.
Delivery begins
What becomes clear before work starts
- Deliverables and acceptance criteria
- Owners, access and implementation responsibility
- Cadence, measurement and change control
WordPress development pricing questions
Question not here? Strategy calls are with Sakshi Kumari or Ashish Khan, the SEO specialists who run MoxSEO.
contact@moxseo.comThey are starting points. A written proposal confirms the actual fee after the scope and responsibilities are understood.
MoxSEO publishes three starting points: a Performance Sprint from $1,499 per project, a Development Retainer from $2,199 a month, and Headless WordPress from $4,999 per project. The proposal confirms the fee once templates, plugins, integrations and migration are scoped.
A Performance Sprint is a one-off project with a defined scope. The Development Retainer is monthly capacity for teams that need recurring execution across theme engineering, blocks, performance, plugin governance and integrations. Headless WordPress is a larger one-off build.
No. Search platforms, markets, competitors and customer behaviour are outside any agency's control. We commit to transparent work, documented decisions and careful measurement.
Your agreement identifies ownership and access. We structure projects so your team retains the accounts, approved assets and implementation documentation needed to continue operating.
Yes, through a documented change when new requirements or constraints appear. We explain the effect on cost and timing before additional work proceeds.
No one honestly can. We harden the build, govern plugins, keep an update policy and document maintenance obligations so the risk is visible and managed.
Other packages
Services can be combined into one operating plan. Ad spend, software and external services are itemised, not assumed.
- Web development packagesBuilds estimated around requirements, integrations and migration risk$1,624/ project, from
- WordPress developmentYou are here$1,499/ project, from
- Shopify developmentTheme work, Shopify Plus retainers and Hydrogen$1,699/ project, from
- Website redesignRedesign, migration and search protection$1,899/ project, from
- SEO packagesTechnical remediation, content systems and ongoing search growth$584/ month, from
- Digital marketing packagesCoordinated acquisition, content, lifecycle and conversion$519/ month, from
Price the
actual constraint.
Share your website, objective, current baseline, platform, timeline and who owns implementation. In a free 30-minute call, Sakshi Kumari or Ashish Khan, the specialists who run MoxSEO, tell you which plan fits before any proposal is written.
A call is not an engagement. WordPress work starts at $1,499 per project, and we never promise performance figures before requirements are known.