Content Marketing Packages Built on Search Intent and Topical Depth
Scoped around clusters rather than article counts. Every engagement starts with a topic map, so each piece has a defined job and a place in the internal link structure — which is what stops your own pages competing with each other.
- Topic mapping and cluster design: Pillar and supporting-page architecture with one assigned primary keyword per page, so nothing cannibalises.
- Original input, not restated consensus: Interviews with your subject-matter experts so content carries first-hand experience Google can distinguish.
- Editorial standards: Named authors, visible review dates, cited sources and defined update cycles aligned to helpful-content guidance.
Not sure this is the right package?
This is one package within Digital Marketing Packages. If the scope here does not match your situation, the sibling packages below usually do — and the full service page explains the work in detail before any pricing conversation. Our published research covers the measurement approach behind all of it.
Why content is quoted, not priced per article
Per-article pricing pushes agencies toward whatever is fastest to produce, which is exactly the content that gets ignored. A technical explainer requiring subject-matter interviews and original data is not the same product as a listicle, and pricing them identically guarantees you get the listicle.
We publish fixed pricing for SEO because that scope is genuinely repeatable. This one is not, and quoting it from a table would mean either overcharging the simple version or under-delivering the complex one. So it is scoped on a call instead.
What actually drives the cost
- Publishing cadence and how much of it is original research versus synthesis
- Subject complexity — specialist fields need writers who already understand them, or interview time with your team
- Whether we conduct original research, which is slower and considerably more linkable
- Design and production for diagrams, datasets or downloadable assets
- Review cycles, particularly where legal or compliance sign-off applies
What we need before quoting
- Your existing content and what has performed
- Which topics you want to own, and who currently owns them
- Access to internal subject-matter experts
- Whether content is bylined, and by whom
What happens on the call. Thirty minutes. We look at your data together and tell you what we would do first. If the honest answer is that this is not the right service for your situation, or that you do not need an agency at all, we will say so — see how we work for the kind of work we decline. Full detail on the service itself is on the Content Marketing Services page.