SEO Specialist, 6+ years
Sakshi Kumari
Technical SEO, on-page and off-page optimisation, keyword research, content strategy and audits. Author of the AI answer extractability study and 34 articles on moxseo.com.
MoxSEO is asearch engineeringcompanybuilt for useful outcomes.
MoxSEO is an independent SEO, digital growth and web engineering company headquartered in Mumbai. We help organisations design, implement and measure websites that are easier for people, search engines and AI systems to understand, so organic growth becomes understandable, implementable and accountable.
The
websiteone shared view of the customer journey
ResearchTechnicalContentDesignDevelopmentAuthorityAnalyticswebsiteone shared view of the customer journey
- Headquarters, Bandra Kurla Complex
- Mumbai
- United States office
- New York
- Free diagnostic tools published
- 18
- Founder-led since day one
- Independent
Strategy and engineering in the same conversation
An independent SEO, digital growth and web engineering company, with one principle: understand the system before prescribing work.
MoxSEO was built to close the gap between SEO advice and the systems that decide whether it works. Our work ranges from focused diagnostics to ongoing programmes; the principle stays the same at every size.
- We reviewThe rendered site
relying only on plugin settings - We validateCustomer language
manufacturing keyword density - We tie advice toTemplates, workflows, people and releases
a monthly task list detached from production
Capabilities, organised around the problem
Six areas that share one brief, so a technical fix, a content model and a release check are decided together.
All services- Enterprise and technical SEO
- Site architecture, rendering, indexability, migrations, internationalisation, template systems, performance and technical governance.
- AI search and retrieval
- Crawler access, extractability, source clarity, evidence placement, structured information and answer-driven discovery.
- Content and information design
- Search intent, topic coverage, content briefs, programmatic patterns, editorial QA, conversion paths and maintenance rules.
- Web development
- WordPress, Shopify, e-commerce, landing pages, redesigns and custom experiences built for discoverability and maintenance.
- Digital marketing systems
- Paid search, social, email and content programmes connected to audience relevance, landing experiences and measurement.
- Research and measurement
- Original studies, competitive evidence, analytics design, conversion definitions, dashboards and documented limitations.
Teams where search touches the product
The common requirement is coordination: marketing needs evidence, content needs clear standards, engineering needs precise specifications, and leadership needs measurement tied to business outcomes.
Industry experience Published pricing- SaaS and technology
- Product companies whose search surface changes with every release.
- E-commerce and marketplaces
- Catalogues, collections and listings where templates decide discoverability.
- Professional services
- Considered purchases where evidence and clear answers carry the decision.
- Healthcare and considered purchases
- Work that needs subject review and claim discipline. Healthcare SEO.
- Multi-location businesses
- Local discovery and location pages that stay consistent at scale.
- Established websites being modernised
- Redesigns and migrations that must protect existing search value.
Evidence first. Production is the test.
Four standards decide what leaves the studio. Every finding carries a label for how sure we are, and nothing counts as done until the released page has been checked.
How a finding is labelledExample
Finding
Category pages render their product grid only after JavaScript runs.
ObservationSeen on the rendered site or in the data, at a stated time, on stated pages.
People first
Pages must help the intended audience complete a real task. Search optimisation supports that purpose instead of replacing it.
Evidence before certainty
We separate facts, observations, hypotheses, estimates and assumptions, so decision-makers can judge confidence for themselves.
Production is the test
A recommendation is incomplete until the released page, template, event or workflow has been validated.
Learning is an output
Results, failures, exceptions and market changes are recorded, so the system improves instead of repeating work.
Honest reporting is published, not promised.
Three public records show how we frame evidence, scope and uncertainty, before you ever speak to us.
What we will and will not claim
Proposals and reports state these boundaries, instead of hiding them behind guaranteed outcomes.
We control6
- Research quality
- Prioritisation
- Documentation
- Implementation support
- Validation
- Reporting discipline
We cannot control4
- Competitors
- Customer demand
- Every dependency inside a client organisation
So we never guarantee rankings, traffic, revenue or timelines set by platforms.
Founder, in his own termsFounder-led direction since day one
Founder & Chief Search Systems Architect, MoxSEO
His role is to keep the decisions connected, from the first diagnosis through implementation and review.
Aditya founded MoxSEO around a practical observation: search recommendations fail when technical, content, design, engineering and measurement decisions are made in isolation.
So he concentrates on the decisions that materially affect outcomes: strategic direction, evidence standards, prioritisation, and the quality of every recommendation that leaves the studio.
Working with him
- Strategy calls
- Strategy calls are run by SEO specialists Sakshi Kumari and Ashish Khan.
- Direction
- Strategic direction and major prioritisation decisions remain founder-led.
- Standards
- Quality and evidence standards are set and held by him.
- Corrections
- When we get something wrong, it goes in a public corrections log.
Run day to day by two specialists
The founder sets direction and evidence standards. Sakshi and Ashish run the work, take the strategy calls and sign the research they publish.
SEO Specialist, research contributor
Ashish Khan
Keyword research, technical SEO, content strategy and link building. Author of the AI crawler-blocking study across 506 domains and 44 articles on moxseo.com.
Also publishing under their own names: Samruddhi Kadam, Yash Narayan and Rutuja.
Meet the teamCompany questions
Useful context about working with MoxSEO, answered in full.
MoxSEO is an independent SEO, digital growth and web engineering company headquartered in Mumbai. It connects research, technical SEO, content, design, development, authority and analytics so search recommendations reach the live website and are measured honestly, with no guaranteed rankings.
MoxSEO was founded by Aditya Bhimrajka, its Founder and Chief Search Systems Architect. He keeps strategic direction and evidence standards founder-led, while SEO specialists Sakshi Kumari and Ashish Khan run the work day to day and take the strategy calls.
MoxSEO is headquartered in Bandra Kurla Complex, Mumbai, and supports organisations across markets and time zones. Delivery is organised around access, decision-makers, production owners and a documented communication rhythm, so decisions are written down rather than left in meetings.
Usually not. MoxSEO most often extends existing marketing, content, product, analytics and engineering teams with specialist research, direction, implementation-ready specifications and production validation. It can also fill a missing specialty or a temporary delivery gap.
Yes, depending on scope and platform. MoxSEO can implement changes directly, work alongside your developers, or provide implementation-ready requirements and release QA while your team ships. How we work explains all three routes.
Review the case studies, original research, methodology, published pricing and corrections log. Together they show how MoxSEO frames evidence, scope and uncertainty before any sales conversation.
Mumbai and New York across markets and time zones
Two offices, and delivery organised around access, decision-makers, production owners and a documented communication rhythm, wherever your team sits.
HQ IndiaIST, UTC+5:30
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Mumbai
C-20, G Block, Enam Sambhav, Bandra Kurla Complex, Bandra East, Mumbai, Maharashtra 400051, IndiaOffice United StatesEastern Time
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New York
Right now, on a 24-hour UTC rulerShaded: 9:00 to 18:00 local
Mumbai
New York
Mumbai's working day ends around the time New York's begins. That is one reason decisions are written down, not left in meetings.
Read the work before you call
Company claims are cheap. These are the studies we put our names to and the client projects we can show, with their limits stated.
Original research
3%of 243 top websites were structurally quotable by AI answer engines.AI answer extractability study, Sakshi Kumari2xAcross 506 top sites, AI training crawlers are blocked about twice as often as AI retrieval crawlers.AI crawler-blocking study, Ashish Khan16%of 148 businesses scanned in 20 cities sign their work with a visible author and date.City market AI readiness studyClient work
MyRIDI: urban mobility platform800K+ organic search impressions in year one.
- URview: streaming platform
3,000+ platform signups from organic search in six months from launch.
- Miracuves: software catalogue
Catalogue SEO across 3,000 URLs of product, industry and solution pages, a scope figure.
- BookBoatsNow: rental marketplace
Marketplace search foundation from a fresh domain.
- Dermacian: dermatology clinic
+340% organic patient growth through local discovery, treatment information and enquiry journeys.
Start with the website
and the decision that matters.
Bring the commercial objective, the evidence you have, your constraints and who owns implementation. In a free 30-minute call, Sakshi Kumari or Ashish Khan, the specialists who run MoxSEO, recommend a useful first scope, or tell you when another route fits better.
A call is not an engagement. We never guarantee rankings, traffic or revenue.