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Miracuves Catalogue SEO case study

3,000+ URLs brought under one catalogue SEO system for an enterprise software catalogue

Disclosure: Miracuves Solutions Pvt. Ltd. is MoxSEO's parent company. This engagement was delivered for a group business. Miracuves runs an enterprise software catalogue where filter and catalogue pages created duplication, crawl waste and pages competing for the same needs. This catalogue SEO case study covers the architecture program MoxSEO delivered across product, industry and solution pages: canonical and indexation rules, faceted-navigation controls, breadcrumb structured data and programmatic internal linking, with 3,000+ URLs in scope.

Sector
Enterprise software catalogue
Figure type
Scope, not a performance result
Page families
Product, industry and solution pages
Market
Not published
Work areas
Canonicals, facets, breadcrumbs, internal links
Last reviewed
2026-10-19, Sakshi Kumari
Miracuves homepage
Miracuves homepage, client screenshot

Many pages, competing for the same need

Large filter and catalogue surfaces were creating duplication, crawl waste and competition between pages targeting related commercial needs, across product, industry and solution pages.

  • SurfaceA large catalogue with filters, spanning product, industry and solution page families.
  • DuplicationFilter combinations produced many near-identical URLs.
  • CompetitionSeveral pages targeted related commercial needs, so none of them was clearly the answer.
  • Boundary3,000+ is the number of URLs in scope. The case does not publish a traffic or ranking outcome.

Why big catalogues lose search visibility

Every filter, sort order and view option can create a new URL. On a large catalogue that multiplies into thousands of pages that look different to a crawler but say almost the same thing to a buyer.

Google's guidance on faceted navigation and crawl budget for large sites describes the cost: crawlers spend time on low-value variants, and the pages that matter are crawled and refreshed less often.

The second cost is internal competition. When a product page, an industry page and a solution page all chase the same need, search engines have to guess which one to show. The Miracuves work set rules for which pages should be indexed, how variants point to the right version, and how page families link to each other. We cover the pattern in more depth in faceted navigation is where crawl budget goes to die.

Four controls, one catalogue system

Each area was implemented as part of the documented project scope and reviewed against the relevant search and customer journey. Measurement setup and release validation ran underneath all four.Order follows the case study. Artifacts are illustrative templates, not client files.

  1. Canonical and indexation rules

    A written rule for every URL type: which pages are indexed, which point to a preferred version, and which stay out of the index.

    Rules beat one-off fixes on a catalogue this size. Google explains how canonical URLs consolidate duplicates.

    Artifact
    Indexation rule sheet
    Indexation rule sheetIllustrative

    Rule by URL type

    Product pageindex, self-canonical

    One filterindex only with real demand

    Two+ filtersnoindex, canonical to {parent}

    Sort or viewcanonical to the clean URL

  2. Faceted-navigation controls

    Controls that stop filter combinations from multiplying into crawlable duplicates, while keeping the useful filtered views available to people and search engines.

    Artifact
    Facet crawl map
    Facet crawl mapIllustrative
    • /software/category
    • /software/{type}/indexed
    • ?industry={x}indexed if demand
    • ?industry={x}&size={y}not indexed
    • ?sort={z}canonical

  3. Breadcrumb structured data

    Breadcrumbs that state each page's place in the catalogue, marked up so search engines read the same hierarchy that buyers see.

    Google documents breadcrumb markup and how it appears in results.

    Artifact
    Breadcrumb markup template
    Breadcrumb templateIllustrative
    { "@type": "BreadcrumbList",
  "itemListElement": [
    { "position": 1, "name": "{category}" },
    { "position": 2, "name": "{product_type}" },
    { "position": 3, "name": "{product}" } ] }

  4. Programmatic internal linking

    Links generated from the catalogue's own structure, so each product connects to the industries and solutions it serves, and each page family supports the others instead of competing with them.

    Artifact
    Linking rules by page family
    Linking rulesIllustrative
    • /product/{name}/product
    • links to /industry/{sector}/served by
    • links to /solution/{need}/solves
    • /industry/{sector}/industry
    • lists matching /product/ pageshub

  5. Measurement setup

    Used to separate completed work from platform movement and customer outcomes.

    Artifact
    Baseline and reporting view

    Release validation

    Template-level changes checked before and after release, because one rule on a catalogue changes thousands of URLs at once.

    Artifact
    Release check log

  6. 3,000+ URLs in the catalogue optimisation scope.A scope figure from the case study, not a performance result.

A scope figure, not a growth claim

3,000+ counts the URLs the work covered. The case does not publish a before-and-after performance number, so this page doesn't imply one.

What the figure does mean

  • The catalogue optimisation scope covered 3,000+ URLs across product, industry and solution pages.
  • The rules were applied as a system, so they reached every URL type in scope rather than a hand-picked sample.
  • Measurement setup and release validation were part of the work.

What it doesn't mean

  • It is not a traffic, ranking or revenue result. It describes the size of the work.
  • It is not a forecast or a guarantee for another catalogue.
  • It doesn't mean every URL was indexed. Part of the job was deciding which pages should stay out of the index.

Source: MoxSEO project record for Miracuves. References: Google faceted navigation guidance. How we handle evidence: methodology. Material changes: corrections log.

If you run a catalogue like this

What carries over to other large catalogues, marketplaces and software directories. Each lesson comes from one of the work areas above.

  • Write rules, not exceptions

    At thousands of URLs, a rule per URL type is the only thing that stays consistent as the catalogue grows.

    Indexation

  • Decide which filters deserve a page

    A filtered view earns indexing when people actually search for it. The rest should help navigation without multiplying crawlable duplicates.

    Facets

  • Show the hierarchy you mean

    Breadcrumbs and their markup tell search engines how the catalogue is organised. Make them match what buyers see.

    Breadcrumbs

  • Let page families support each other

    Product, industry and solution pages should link by rule, so they reinforce one another instead of chasing the same need.

    Internal links

  • Validate at template level

    One template change touches thousands of URLs. Check it before and after release, not after the traffic moves.

    Release checks

  • Where it may not transfer

    Comparable work can produce different outcomes on another catalogue. Inventory, demand, site history and the analytics you have all change the result.

Miracuves case, common questions

6 questions about this project

All MoxSEO FAQs

MoxSEO delivered a catalogue architecture program for Miracuves, an enterprise software catalogue, across product, industry and solution pages. The work covered canonical and indexation rules, faceted-navigation controls, breadcrumb structured data and programmatic internal linking, with measurement setup and release validation underneath. Miracuves Solutions Pvt. Ltd. is MoxSEO's parent company. This engagement was delivered for a group business.

Services behind this work

The case study lists work areas, not service lines. This is how they map.

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Thousands of URLs?
Start with the rules.

Bring your catalogue and the page families that compete with each other. In a free 30-minute call, Sakshi Kumari or Ashish Khan, the specialists who run MoxSEO, review indexation, facets and internal linking, and name the first fixes.

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